Case Studies

 

Automotive

Case Study

Results

A major car rental company in the U.S. was looking for a vendor to increase reservations from Latin American travelers visiting both the U.S. and Europe.

The car rental company also wanted to increase reservations for U.S. travelers visiting Europe.

Solution

Overview

  • Number of banner impressions: 4 million Per Month

  • Total spend per month: $20,000

  • Cost Per Booking Year To Date: $4.74

  • Flight dates: Always On

  • 25% decrease in cost per booking YOY

We implemented a retargeting strategy to reach lower funnel consumers. We also used dynamic ads to better match their searches.

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Solution

Highlights:

4 million per month

A major car rental company in the U.S. was looking for a vendor to increase reservations from Latin American travelers visiting both the U.S. and Europe.

The car rental company also wanted to increase reservations for U.S. travelers visiting Europe.

Decrease in cost per booking

25%

Banner Impressions

Overview

Solution

Results

Grow Revenue and CD’s for a Banking company with online presence.

We implemented an audience buying, contextual & retargeting strategy to reach consumers.

  • Number of banner impressions average per year:

    • The bank averaged 10 thousand impressions and 12,000 clicks.

  • Avg. CTR% .12%

  • Over a 2 year period they increased their deposits by over 60 Million US Dollars. Making online banking a much more viable category and income stream for the bank

Highlights:

10,000

Banner Impressions

12,000

Clicks

$10,000

Increase in Deposits in 2 years 

 

Banking

Case Study

 

Education

Case Study

Overview

Grow leads and applications for a well-known University with an online presence.

Solution

We implemented a targeted audience buying, contextual & retargeting strategy to reach consumers.

6.67MM

Highlights:

Banner Impressions

Results

  • Number of banner impressions average over the course of less than 3 months: 

    • 6.67 M impressions

    • 2.6 K clicks

    • Conversion rate of conversions/clicks 1.80%

2.6k clicks

Conversion rate of conversion/clicks

1.80%

Less than 3 months

 

Health

Case Study

Overview

Grow Revenue and CD’s for a Banking company with online presence.

Solution

We implemented an audience buying, contextual & retargeting strategy to reach consumers.

$60MM

Highlights:

Increase in Deposits in 2 years 

Results

  • Number of banner impressions average per year:

    • The bank averaged 10 thousand impressions and 12,000 clicks.

  • Avg. CTR% .12%

  • Over a 2 year period they increased their deposits by over 60 Million US Dollars. Making online banking a much more viable category and income stream for the bank

12,000

10,000

Banner Impressions

Clicks

 

Real Estate

Case Study

Overview

Major luxury hotel chain in the U.S. was looking for a vendor to increase reservations for their Latin American properties.

Solution

We implemented a retargeting strategy to reach lower funnel consumers. We also used dynamic ads to match their searches to the creatives

Results

  • Number of banner impressions: 72MM YTD

  • Total spend per annum: $450,000

  • Total Cost Per Reservation: $29.03

  • Over 1,200 reservations per month

Highlights:

72MM

Banner Impressions YTD

1,200

Banner Impressions per month

$29.03

Cost per reservation

 

Travel

Case Study

Overview

Grow revenue and increase ticket sales for a regional airline company.

Solution

We implemented a retargeting strategy to reach lower funnel consumers. We used audience buying of travel intenders. We also used dynamic ads to match their searches to the creatives.

Results

  • Number of banner impressions: 12,000,000 monthly
    Avg. CTR: .40%

  • Total Avg. spend per month: $70,000

  • Revenue Avg. per month: $1,000,000

  • Total Cost Per Reservation: Avg. Under $20

12MM

Highlights:

Monthly Banner Impressions 

$1,000,000

Average CTR

.40%

Revenue Avg. per month