Case Studies
Automotive
Case Study
Results
A major car rental company in the U.S. was looking for a vendor to increase reservations from Latin American travelers visiting both the U.S. and Europe.
The car rental company also wanted to increase reservations for U.S. travelers visiting Europe.
Solution
Overview
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Number of banner impressions: 4 million Per Month
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Total spend per month: $20,000
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Cost Per Booking Year To Date: $4.74
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Flight dates: Always On
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25% decrease in cost per booking YOY
We implemented a retargeting strategy to reach lower funnel consumers. We also used dynamic ads to better match their searches.
Solution
Highlights:
4 million per month
A major car rental company in the U.S. was looking for a vendor to increase reservations from Latin American travelers visiting both the U.S. and Europe.
The car rental company also wanted to increase reservations for U.S. travelers visiting Europe.
Decrease in cost per booking
25%
Banner Impressions
Overview
Solution
Results
Grow Revenue and CD’s for a Banking company with online presence.
We implemented an audience buying, contextual & retargeting strategy to reach consumers.
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Number of banner impressions average per year:
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The bank averaged 10 thousand impressions and 12,000 clicks.
-
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Avg. CTR% .12%
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Over a 2 year period they increased their deposits by over 60 Million US Dollars. Making online banking a much more viable category and income stream for the bank
Highlights:
10,000
Banner Impressions
12,000
Clicks
$10,000
Increase in Deposits in 2 years
Banking
Case Study
Education
Case Study
Overview
Grow leads and applications for a well-known University with an online presence.
Solution
We implemented a targeted audience buying, contextual & retargeting strategy to reach consumers.
6.67MM
Highlights:
Banner Impressions
Results
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Number of banner impressions average over the course of less than 3 months:
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6.67 M impressions
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2.6 K clicks
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Conversion rate of conversions/clicks 1.80%
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2.6k clicks
Conversion rate of conversion/clicks
1.80%
Less than 3 months
Health
Case Study
Overview
Grow Revenue and CD’s for a Banking company with online presence.
Solution
We implemented an audience buying, contextual & retargeting strategy to reach consumers.
$60MM
Highlights:
Increase in Deposits in 2 years
Results
-
Number of banner impressions average per year:
-
The bank averaged 10 thousand impressions and 12,000 clicks.
-
-
Avg. CTR% .12%
-
Over a 2 year period they increased their deposits by over 60 Million US Dollars. Making online banking a much more viable category and income stream for the bank
12,000
10,000
Banner Impressions
Clicks
Real Estate
Case Study
Overview
Major luxury hotel chain in the U.S. was looking for a vendor to increase reservations for their Latin American properties.
Solution
We implemented a retargeting strategy to reach lower funnel consumers. We also used dynamic ads to match their searches to the creatives
Results
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Number of banner impressions: 72MM YTD
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Total spend per annum: $450,000
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Total Cost Per Reservation: $29.03
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Over 1,200 reservations per month
Highlights:
72MM
Banner Impressions YTD
1,200
Banner Impressions per month
$29.03
Cost per reservation
Travel
Case Study
Overview
Grow revenue and increase ticket sales for a regional airline company.
Solution
We implemented a retargeting strategy to reach lower funnel consumers. We used audience buying of travel intenders. We also used dynamic ads to match their searches to the creatives.
Results
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Number of banner impressions: 12,000,000 monthly
Avg. CTR: .40% -
Total Avg. spend per month: $70,000
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Revenue Avg. per month: $1,000,000
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Total Cost Per Reservation: Avg. Under $20
12MM
Highlights:
Monthly Banner Impressions
$1,000,000
Average CTR
.40%
Revenue Avg. per month