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Case Studies

Auto

Automotive

Case Study

  • Increase reservations from Latin American travelers visiting both the U.S. and Europe.

  • Increase reservations for U.S. travelers visiting Europe.

Solution

The Goals

  • Developed a Consumer Persona for each of their car models.

  • Identified the audiences that were most relevant to the brand based on their behavior, age, interest, and income. 

  • Ran thousands of ad versions based on the car rental locations travelers searched for on the website.

  • Through Paid Search in English and Spanish, we optimized the client’s messaging to reach Hispanic audiences in their preferred language.

Results

45%

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Increased reservations from Latin American travelers by

Increased reservations from U.S travelers visiting Europe by 

25%

Lowered cost per booking year to date by

21%

Travel

Case Study

  • Increase awareness of weekly fares for a new airline operating flights from Florida and the Bahamas.

Solution

The Goals

  • Developed an always-on retargeting campaign in the Broward and Miami Dade county allowing to programmatically serve thousands of ad versions to travel-hungry audiences based on the last destination travelers search for.

  • Pools of users were identified based on interest in flying as well as experiences that mattered to them the most, such as service on board, free Wi-Fi and kids entertainment.

  • Positioned engaging pre-roll video on sites consumers searched for travel and geofencing technology.

Results

34%

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Increased reservations from Latin American travelers by

Increased reservations from U.S travelers visiting Europe by 

20%

Lowered cost per booking year to date by

21%

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